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KNOTTY BARBER
2026
YEAR
A complete brand identity system for a precision grooming brand: logo, packaging, print collateral, and digital guidelines.
BRANDING
PACKAGING
TYPOGRAPHY
ART DIRECTION
ABOUT THE PROJECT
Build a brand identity that communicates precision, restraint, and modern masculinity — without leaning on barbershop clichés. The result should feel as at home on premium packaging as it does on a barbershop window.
THE APPROACH
Anchored in editorial typography and a tight two-tone palette, the system avoids ornament in favour of confident negative space. Every element earns its place — nothing decorates, everything communicates.
COLOR PALLET
TYPOGRAPHY
PRIMARY - CANELA
BODY - MONTSERRAT
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